INVCTA – The Marketing Club at FIMS is a dynamic and engaging platform dedicated to honing the marketing capabilities of MBA students. The primary objective of the club is to bridge the gap between academic learning and industry expectations by fostering creativity, strategic thinking, and practical marketing acumen. INVCTA actively works to cultivate analytical skills and brand sensibilities through a wide range of activities including marketing workshops, case study competitions, branding challenges, social media campaigns, and corporate interface sessions.
The club encourages students to stay ahead of the curve by familiarizing them with the latest trends in digital marketing, consumer behavior, and brand management. It empowers members to conceptualize and implement innovative marketing strategies, enhance consumer engagement, and build compelling brand narratives. Through collaboration, experiential learning, and exposure to real-world marketing scenarios, INVCTA plays a vital role in shaping competent, confident, and industry-ready marketing professionals who are equipped to thrive in today’s fast-evolving business environment.
